From My Studio to Your Home: The Story of The Pure Market
Hi, I’m Katie — the founder, maker, and formulator behind The Pure Market.
What started as a personal search for clean, safe products for my children and home slowly grew into something much bigger: a passion for curating simple, clean, effective body and home care that people can truly feel good about using.
Over the years, I became increasingly aware of the harsh and overlooked chemicals hiding in many everyday products — even those labeled “natural.” I began educating myself and experimenting with different natural ingredients and formulating clean alternatives to our everyday products. What I found was that skincare and home care didn’t need to be complicated to be effective; they just needed to be intentionally crafted using high quality, earth derived ingredients.
Today, every product I make is created in small batches with a focus on safety, simplicity, and effectiveness. I promise you will never find synthetic dyes or fragrances, harsh preservatives, or unnecessary additives in any of my products. My goal is to take the guesswork out of choosing clean products and help you feel confident about what you’re bringing into your home and putting on your skin. I've taken the time to research the quality and integrity off every ingredient I use in formulating my products to offer you and your loved ones products I am proud of... I've done the work so you don't have to.
Thank you for being here, for trusting me and my passion, and for choosing products that are kinder to your body and environment. I’m so grateful to share this journey with you.
🤍 With love,
Katie